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Product Thinking Insights from Ecrio's Journey

Hello, fellow tech enthusiasts and professionals! We're Gaurav and Arjun, your co-hosts on Venturis Stories, guiding you through the ever-evolving landscape of telecom and technology with a keen eye on Product Thinking. In one of our latest episodes, we had the pleasure of diving deep into the world of communication and messaging software technology. With the Mobile World Congress (MWC) in full swing, it's the perfect time for us to explore the innovations shaping our industry, always with the end-user in mind.




Ecrio's Journey Through the Telecom Evolution: A Model of Customer-Centric Product Development

We welcomed a special guest, Michel Gannage, CEO of Ecrio, who shared the remarkable story of their company's evolution. From the early days of 3G to the cutting-edge developments in voice over LTE and private 5G networks, Ecrio has been at the forefront of communication technology. Their success with push-to-talk services laid the groundwork for a future where voice and data converge seamlessly, always focusing on the user's experience and needs.

The Business Value of Communication Innovations

Stephen Spellicy, an advisor to Ecrio, joined us to shed light on the critical role of customer centricity in driving business value. He highlighted the emergence of use cases for private mobile networking and voice technologies in enterprise and industrial settings. The potential to merge voice with computer vision and generative AI is not just exciting; it's a strategic move to create tangible business outcomes and solve real-world problems.

The Industrial Metaverse: A Customer-Centric Vision

Our conversation took an intriguing turn as we delved into the concept of the industrial metaverse. While the consumer metaverse is still finding its footing, the industrial metaverse is already providing real value by addressing specific industry needs. We discussed how Product Thinking is essential in this space, focusing on how technological advancements can solve customer challenges and drive business growth.

Embracing the Iterative Approach for Continuous Improvement

Throughout our discussion, we emphasized the importance of an iterative approach in the tech industry. Ecrio's journey, with its highs and lows, serves as a testament to the necessity of continuous innovation, customer feedback, and rapid experimentation. This approach ensures that products evolve in a way that consistently adds value and meets the changing needs of customers.

Key Takeaways: The Intersection of Product Thinking and Telecom Innovation

The telecom industry is ripe with challenges and opportunities. By applying Product Thinking, companies like Ecrio are not just adapting but leading the charge in creating value through communication and messaging software technology. They exemplify how a customer-centric, value-driven, and iterative approach can result in products that truly make a difference.

Join us, Gaurav and Arjun, on Venturis Stories as we continue to uncover the trends and transformations defining our digital world through the lens of Product Thinking. Until next time, keep innovating with the customer at the heart of your product strategy!


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